О журнале

Аннотация: (English) Energy modernization of objects with historical and cultural value represents one of the most complex and multifaceted challenges in the fields of construction and restoration research. It lies at the intersection of two of modern society’s priority directions — preserving the authenticity of monuments and achieving ambitious goals for reducing carbon footprint and enhancing buildings’ energy efficiency. Within the framework of this study, the aim is to identify existing challenges and pathways for integrating energy-efficient solutions in the modernization of historical buildings. The methodological foundation was a comprehensive systems analysis of specialized publications addressing methods for evaluating and implementing energy-saving technologies in historical buildings, as well as a synthesis of contemporary approaches in non-destructive testing, the application of digital building information models (HBIM), and life-cycle cost assessment (LCCA). The findings obtained and the described decision-making framework are of interest to design engineers, restoration architects, heritage protection authorities, and government institutions involved in the preparation and implementation of historical renovation programs. They make it possible to devise a balanced approach whereby sustainable development requirements harmoniously coincide with the objectives of cultural heritage conservation.

Аннотация: (English) This paper analyzes the phenomenon of clean beauty and its impact on the consumer behavior of women over 35 years of age. The relevance of the study is justified by the rapid growth of the clean cosmetics segment in the market and the shift of mature consumers’ value orientations toward conscious consumption and holistic healthcare. The aim of the research is to identify and analyze the main catalysts shaping the purchasing patterns of women aged 35+, and to substantiate a synergistic model that combines external cosmetic practices with internal nutraceutical interventions. The methodology includes a systematic analysis of specialized scientific publications on consumer behavior, dermatocosmetology, and functional nutrition science, as well as the processing of empirical data obtained in the course of practical nutritional work. The results indicate that for the target group clean beauty is not merely a marketing category but responds to the demand for safety, proven efficacy, and a harmonious unity of external appearance and health status. A conceptual model is described, demonstrating that maximum fulfillment of the audience’s needs is achieved by integrating clean cosmetics with personalized nutraceutical programs aimed at correcting metabolic and hormonal imbalances. The scientific novelty of the study lies in the conceptualization of the clean beauty trend as an entry point into a comprehensive health management system for women of mature age. The practical significance of the results lies in their applicability for cosmetic brand marketers, preventive medicine specialists, nutritionists, and cosmetologists.

Аннотация: (English) A web developer's corporate identity is a multi-level strategic asset that integrates visual, functional and emotional components. It strengthens market position, increases trust, facilitates targeted communication and forms a long-term reputation in the rapidly changing digital world.

Аннотация: (English) The study presents a comprehensive analysis of factors determining the seasonal fluctuations in demand for services of fishing tourist centers. The relevance of the work is defined by the growing role of domestic tourism and the necessity of strengthening the economic sustainability of enterprises in the recreational fishing sector, which face uneven workload throughout the calendar year. The objective of the study is to conduct a comprehensive analysis of factors defining seasonal attendance fluctuations at fishing tourist centers and to identify key determinants of demand in different periods of the year. The methodological framework includes a systematic review of specialized scientific publications, statistical analysis of consumer behavior data and content analysis of applied marketing strategies. According to the results, biological cycles (spawning events, migration processes) and climatic conditions are the primary drivers of peak attendance seasons. At the same time, the growing importance of service diversification and digital marketing contributes to attracting tourists in the off-season. As a result, an integrated model for managing seasonal demand is described, based on a combination of operational, pricing and communication tools. The obtained conclusions have practical significance for managers of fishing tourist centers, tourism development specialists and regional authorities responsible for planning and developing tourist infrastructure.